Marketing Response Orchestration | Vrtual.ly

Use the Campaign KPI report

Compare tracked Campaigns to see which marketing sources are producing requests.

Campaign KPI shows how tracked Campaigns are contributing to requests.

Where to find it

Open Reports & insights > Campaign KPI.

How attribution works

Requests created through a Campaign URL are attributed to that Campaign. Requests created through the plain page link appear as direct.

What the report tells you

Use the report to compare Campaign activity and requests, including Campaigns that produced no requests during the selected period.

Vrtual.ly attribution measures arrivals and requests. It does not independently determine which marketing source ultimately produced a signed customer, case outcome or revenue result.

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